Orange and Vodafone open portal, while The Sun avoids portals with Java version of newspaper.
NewMediaAge reports that UK newspaper The Sun is preparing a downloadable Java version of the paper. The point of this, we suspect, is not technological as such, but a mind share issue. "The publisher believes its brand is strong enough to compete head-on with mobile operator portals like Vodafone Live!". Why negotiate with an operator portal (e.g., for positioning) when you can have a brand icon on a phone?
Meanwhile, Orange (live Vodafone) are opening up a second tier on their portals, "offering far greater access for content providers".
<< Home