Surveys: satisfaction, cost, replacement cycle, camera phones
Computing summarize a report from JD Power on mobile phone satisfaction. The annual survey is based on 13,458 US households, where the customers have owned their phone for less than two years.
- Users 5% happier with their service than in 2003
- Average reporting purchase price rises to US$99 from US$88 in 2003
- Handset replacement occurs every 18 months
- Cameraphone ownership increased to 15% (4% in 2003)
- Handsets purchased with colour screens at 57% (was: 17%)
The most important elements to these US customers are: features (27%); durability (23%); design (19%); battery (16%); and operation (15%).
The Gartner report, as quoted by the BBC, points to the on-going growth of the cameraphone:
- Global cameraphone sales to reach 159m by end of 2004 (more than double 2003)
- In Europe, four times more cameraphones sold in 2004 compared to 2003
- Predictions for 2008: 70% of all phones to be cameraphones
- In Japan, the 2008 prediction is for 95% of all phones to be caneraphones
- By mid-2005 average image resolution will be more than 2 megapixels
Ease of use is given as a major reason for the take up of cameraphones. Improvements in MMS, design features such as rotating screens, removable memory and new ways to share pictures have all contributed.
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