Network eyes mobile advertising revenue.
Mobile network 3 is looking to open up their UK subscriber base to advertising, reports
The Guardian. "Other mobile phone companies, however, have so far shied away from bombarding their customers with ads. They believe 3 is seeking to persuade advertisers to subsidise content available on the service as customers themselves remain reticent about paying for it."
The experience of 3 today comes from an iPod advert, which was downloaded 160,000 times in a week.
'"We do offer advertisers a direct channel and crucially a return path," for interactive marketing, explained chief executive Bob Fuller yesterday. "Ads directed to individuals are going to be a significant part of our business."'
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