Networks should stop looking for long-term customer loyalty.
With churn at around 30% for UK operators, The Guardian comment on a report recommending that networks should give up on aiming for long-term customer loyalty: "Think instead of 'episodic loyalty'," the report says. "The analogy may be a brief and passionate affair: deeply meaningful for both parties while it lasts, never intended to be forever.".
"The key to prolonging those episodes of emotional commitment must be to keep pace with the personal growth of your customer".
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