Mobile TV: DVB-H good for commuters; exclusive content appears.
Our experience of IP mobile TV is that it's not great for commuters. But O2 have been testing a broadcast solution based on a separate part of the digital radio spectrum (DVB-H), and that has been a success with commuters. As reported in The Guardian, "85% of O2's triallists said they were satisfied or more than satisfied with it" with "37% of usage was recorded during the daily commute".
In terms of content,
The BBC report that Sugababes will film made-for-mobile reality TV shows. "The trio will film a backstage video diary using their own handsets as they join Robbie Williams on tour." The six-week series will contain daily episodes costing GBP 0.50 each. "The new concept is the brainchild of Big Brother producer Endemol in partnership with O2 and Universal Music."
<< Home