Mobile data capture boosts car sales.
Staff at Skoda's "ride and drive" events used mobile devices to capture customer information during test drives. Annette Spencer, Skoda's communications manager, said: "With data collection, it is all about speed and accuracy. We need to get data to our retailers as quickly as possible and relying on paper meant that in the past, it could take days or even weeks."
The results, as reported in Computing, was "an increase in sales by 18.5 per cent compared to last year, with a 31.7 per cent increase in sales of its Octavia model."
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