Recruiter sees 35% growth due to mobile.
O'Grady Peyton International, a nurse recruitment form, has seen a 35% increase in responses to adverts since introducing a mobile application. Job adverts published in nursing publications include an invitation to the candidate to send a text to a number. This in turn sends the candidate to the job application form, where their details are collected. Each page is then passed on to the appropriate recruiter for a region, allowing them to more efficiently pass on good leads to recruiters.
Tim Whyld of O'Grady Peyton: "Finding out if the applicant was suitable usually involved a 20 minute phone call. This was a costly exercise when the majority of nurses that enquire don't have the relevant experience or are not prepared to go through the lengthy application process, which can take up to 18 months [...] Prioritising the leads has freed up so much time previously wasted on unsuitable applicants and has enabled us to make recruiters responsible for other revenue-generating areas including post-contract employment".
Reported in Computing.
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