Mobile advertising.
Yahoo! are beta-ing sponsored results on their mobile web search. As reported in Computer Weekly: "Consumers will be able to click on the sponsored search results to go to the advertisers' mobile website or a landing page to get more information about the advertisers' offerings, including the ability to call the advertiser."
The International Herald Tribune reports on Google CEO Eric Schmidt saying that Google have "a system to deliver text-based ads in the United States to cell phones and other mobile devices" that is "in the works". In Japan this system is already making Google more money that ads on desktop machines.
According to
eMarketer, mobile advertising and marketing spending will be at US$602m by 2009.
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