Mobile advertising: acceptable with incentives.
eMarketer: "Most people (90%) say that they are not at all interested in getting ads on their mobile phone [...] As with any medium, once mobile ads are associated with something of value, user interest shoots up. If incentives are involved, it shoots up considerably."
The Register report that Yahoo! oneSearch is the companies search services made available for US mobile users. "Paid-for results and display adverts are also included".
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