Mobile advertising receives 5% click rate.
From The Sydney Morning Herald: "The study, involving 'hundreds of thousands' of Telstra 3G mobile phone users and advertisers such as Ford, Coca-Cola and Smirnoff, found ads that offered free content or other incentives were the most popular. Sensis group general manager, digital advertising services, Anthony Saines said the high click-through rate could be explained by the novelty factor."
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