SMS: not peaked yet.
Mobile Weblog reports on research from Informa Telecoms & Media: "Despite the popularity of SMS or text messaging particularly among the younger generation, its revenue potential for mobile operators is not fully maximized".
"If the subscriber is able to use SMS to interact with their device in a more efficient, more enjoyable or more productive way, then they will be willing to pay a small additional fee for those SMS messages". The value put on this is a lost 3.6bn Euros annually.
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