Free and advertising-based GPS services.
In Australia, Vodafone are offering one-year of free GPS navigation to new customers.
'IDC wireless research analyst Jerson Yau said it "may be a while before GPS becomes akin to cameras in mobile phones" but expected the technology would become more prevalent towards the middle to high-end of the mobile handset market within 12 months. [..] "You can only sell so many ringtones and so many video and music clips . . . before the consumer says 'I'm after something truly useful to my day-to-day life'," he said.'
From the SMH.
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