Google mobile advertising launched.
Google press release: "AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers' mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads".
The Register: "Google is planning to trans-code the [advertiser] landing pages to suit the mobile device being used, but even if it can squeeze the whole thing onto a mobile phone in a useable form, it's questionable if the content of the landing page will be of interest to the user."
Sources:
- Google AdSense for Mobile unlocks the potential of the mobile advertising market, Google Press Release.
- Google launches AdSense for Mobile, Computing.
- Google punts ads on the move, The Register.
- Google to Sell Web-Page Ads Visible on Mobile Phones, New York Times.
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