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Spiral Arm News

Thursday, October 11, 2007

USA: two-thirds can send and receive text messages.



eMarketer report on an InsightExpress survey. In terms of features used, 86% of 18-24 year olds sent texts, dropping to 68% of 55-64 year olds. The research found that 41.5% of the adult US mobile users included in the survey of July 207 sent a text message.



"An Ingenio-Harris Interactive study conducted in March and April 2007 found that mobile users were generally opposed to mobile ads. Still, a third of respondents said that sponsored text links were at least somewhat acceptable."