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Spiral Arm News

Wednesday, January 30, 2008

Mobile virtual worlds.

Chipuya Town is a virtual world for mobile phones. "Users create a custom avatar, then step into a cute-ified version of Tokyo's Shibuya shopping district that's accurate right down to the advertising overload. (Companies pay up to $4,000 a month for ads on in-world billboards.)"

From Wired, issue 15.2.