UK mobile internet penetration:
Most UK mobiles are capable of internet access, but only 16% of users have made use of it and only 10% to send or receive email. Greater 3G handset penetration is needed for mobile internet usage to grow. From 2005 to 2007 3G growth is at about 60% - suggested penetration for 2007 being 18% of the mobile market.
The article didn't offer any thoughts on what the 3G tipping point might be or when it could occur. But it did offer a few suggestions to what may help 3G handset adoption, which would help increase mobile internet usage. That being a cheaper 3G iphone.
Most UK mobiles are capable of internet access, but only 16% of users have made use of it and only 10% to send or receive email. Greater 3G handset penetration is needed for mobile internet usage to grow. From 2005 to 2007 3G growth is at about 60% - suggested penetration for 2007 being 18% of the mobile market.
The article didn't offer any thoughts on what the 3G tipping point might be or when it could occur. But it did offer a few suggestions to what may help 3G handset adoption, which would help increase mobile internet usage. That being a cheaper 3G iphone.
North American mobile users are searching primarily for free downloadable content:
60% of North American mobile searches are for downloadable content, tied in second place were adult material and general web queries. Some what confusingly downloadable content did not include games, ringtones or wallpaper.
60% of North American mobile searches are for downloadable content, tied in second place were adult material and general web queries. Some what confusingly downloadable content did not include games, ringtones or wallpaper.
Read more and see a lot of graphs at emarketer, UK Mobile Internet Users, 22 February 2008 and Mobile Searchers Hunt for Downloads, 25 February 2008.
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