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Spiral Arm News

Monday, February 04, 2008

SMS and calls continue to dominate phone usage.

Computing: "Despite the vast of number of features packed into today's mobile phones, over half of users (60 per cent) still use them purely for calling and sending SMS messages, according to a new study by mobile interaction management developers SNAPin Software."

Of other services...
  • 30% use their camera to take and send pictures.
  • 12% use email or access the internet.

Computing also reports: Mobile marketing poised for explosive growth. "ABI Research estimates that, as new platforms for ad-supported mobile search, video and gaming content services arrive, mobile marketing is expected to grow to over US$24bn worldwide in 2013 from just US$1.8bn in 2007."