Data from Nielsen: "Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 day". The survey based on 22,000 mobile users examines consumer recall, responses and attitudes toward banner ads on mobile web pages, SMS text-message advertising, sponsored applications, video advertising and other types of advertising that reach consumers while using data applications on their mobile phones."
In terms of responses to the advert:
Reported in PhoneContent.com.
In terms of responses to the advert:
- 26% responded by SMS (the most popular ad response)
- 9% responded by click-to-call
Reported in PhoneContent.com.
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