Blyk have announced they've reached 100,000 customers, These customers receive free messages and minutes each month in return for receiving up to six adverts each day, via SMS and MMS. The 117 Blyk advertiers include Xbox, Penguin, RSPCA, and STA Travel.
The Register comment: "Pitches of this kind aren't new. During the dot.com boom several companies thought they could make a living providing free computers subsidised by advertising, but such projects have been beset by the fact that those most interested in a free lunch have traditionally been those least attractive to advertisers. Blyk reckons that by focusing on the youth demographic it can avoid this problem - youths all want free phone calls, and so far they would appear to be right"
The Register comment: "Pitches of this kind aren't new. During the dot.com boom several companies thought they could make a living providing free computers subsidised by advertising, but such projects have been beset by the fact that those most interested in a free lunch have traditionally been those least attractive to advertisers. Blyk reckons that by focusing on the youth demographic it can avoid this problem - youths all want free phone calls, and so far they would appear to be right"
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