eMarketer: "Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and again, communication services have led the way for content and advertising to follow."
The article goes on to discuss the figures for paid mobile entertainment. "Even with the most upbeat projections, paid mobile content is a tiny market in comparison to revenues from communication-based mobile services."
Looking at data from an Ofcom international survey of mobile use it clear that "mobile users are more inclined toward communications or task-centric interactions with their mobile device than toward content or entertainment." eMarketer suggest that social networking could provide a way for content recommendations, and give operators a new way to sell mobile data access to their customers.
The article goes on to discuss the figures for paid mobile entertainment. "Even with the most upbeat projections, paid mobile content is a tiny market in comparison to revenues from communication-based mobile services."
Looking at data from an Ofcom international survey of mobile use it clear that "mobile users are more inclined toward communications or task-centric interactions with their mobile device than toward content or entertainment." eMarketer suggest that social networking could provide a way for content recommendations, and give operators a new way to sell mobile data access to their customers.
<< Home