"The vast majority of people say they are averse to having advertisements text-messaged or otherwise sent to their cellphones. But nearly a quarter of people who have gotten such ads say they have responded at least once, a figure that is highly encouraging to marketers". The problem with receiving text messages in the US is that the recipients often have to pay for the message, although this is changing as subscriber plans have started to include an allowance for text messaging.
From the New York Times via Mobile Messaging 2.0.
From the New York Times via Mobile Messaging 2.0.
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