From Texts tackle HIV in South Africa, BBC News: "Project Masiluleke [...] plans to broadcast millions of health messages every month to mobile phones across South Africa."
"The system sends the messages using a so-called 'Please Call Me' (PCM) service. This free form of text messaging, found across Africa, allows someone without any phone credit to send a text to a friend asking them to call. Each sent PCM message has the words 'Please Call Me,' the phone number of the caller, and space for an additional 120 characters. The extra space is normally filled with advertising, which helps offset the cost of running the service."
"Texts include: 'Worried that you might have HIV and want to talk to a counsellor about getting tested? Call Aids helpline 0800012322.'"
See also: MobileActive's coverage of the trail of this system from December 2007.
"The system sends the messages using a so-called 'Please Call Me' (PCM) service. This free form of text messaging, found across Africa, allows someone without any phone credit to send a text to a friend asking them to call. Each sent PCM message has the words 'Please Call Me,' the phone number of the caller, and space for an additional 120 characters. The extra space is normally filled with advertising, which helps offset the cost of running the service."
"Texts include: 'Worried that you might have HIV and want to talk to a counsellor about getting tested? Call Aids helpline 0800012322.'"
See also: MobileActive's coverage of the trail of this system from December 2007.
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