Two articles in the 29 Nov 2008 Economist discuss online and mobile advertising.
Advertising, in general, seems to follow GDP. During the dotcom recession online ad spend fell by 27%, but the predictions for 2009 say growth of almost 9% (down from earlier estimates of 14.5%). In other words, the recession will slow the growth of online ad spend, not cause a decline.
Meanwhile mobile advertising will grow thanks to the reduction in barriers: better screens, faster networks, flat-rate data plans. Contrast this situation to the past, when "having to wait for an advert to download, while being charged for the privilege, was unlikely to inspire warm feelings about the product being advertised".
Sources: Not ye olde banners (p. 73) and Madison, we have lift-off (p. 74).
Advertising, in general, seems to follow GDP. During the dotcom recession online ad spend fell by 27%, but the predictions for 2009 say growth of almost 9% (down from earlier estimates of 14.5%). In other words, the recession will slow the growth of online ad spend, not cause a decline.
Meanwhile mobile advertising will grow thanks to the reduction in barriers: better screens, faster networks, flat-rate data plans. Contrast this situation to the past, when "having to wait for an advert to download, while being charged for the privilege, was unlikely to inspire warm feelings about the product being advertised".
Sources: Not ye olde banners (p. 73) and Madison, we have lift-off (p. 74).
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