Research reported by eMarkerter: "One in three mobile users who recalled seeing a mobile ad said they responded to it in some way". The rate was highest for SMS, with 20.2% of non-iPhone US users recalling viewing mobile advertising (the rates are generally higher for iPhone users).
Fierce Wireless report: Economic Downturn Will Create Opportunities for Mobile Advertising, Says Analysys Mason. "Advertisers require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. Mobile advertising has the potential to address both of these needs effectively."
Fierce Wireless report: Economic Downturn Will Create Opportunities for Mobile Advertising, Says Analysys Mason. "Advertisers require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. Mobile advertising has the potential to address both of these needs effectively."
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