Spiral Arm Logo

Spiral Arm News

Monday, August 10, 2009

Advertising spend for 2009Q1

In December it was suggested that on-line advertising would slow, not decline, during the recession (see, for example, our post: Advertising growth during recession). The numbers have been adjusted and can be found in The Economist, 1st August 2009, p. 59:
  • Advertising in magazines: -18.3%
  • Radio advertising: -21.8%
  • Advertising in newspapers: -26.5%
  • Advertising online: -2.2%
These are US advertising spending for the first quarter of 2009. "Total ad spending fell by more than 10% in the first quarter [...] and predictions for the full year are even more dire".