"On December 8th Condé Nast, Hearst, Meredith, News Corporation and Time Inc invested in an as-yes-unnamed venture that will create and sell digital magazines and newspapers for the new generation of e-readers that is likely to succeed Amazon's monochrome Kindle in the next year or so" (A Hulu for Print, The Economist, December 12th 2009, p. 72).
Publishers are driven to this due to: the pain of formatting content for different devices; the need for a better format for delivering the advertising they depend on for revenue; and that Amazon are only returning 30% of the sale price of digital content.
To address these points the consortium is building software to create content for a wide range of devices; open an iTunes-like store front (open to others for content sales, not just the consortium members); and is working with Adobe for the e-reading software.
Publishers are driven to this due to: the pain of formatting content for different devices; the need for a better format for delivering the advertising they depend on for revenue; and that Amazon are only returning 30% of the sale price of digital content.
To address these points the consortium is building software to create content for a wide range of devices; open an iTunes-like store front (open to others for content sales, not just the consortium members); and is working with Adobe for the e-reading software.
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