The potential of m-commerce.
A special report in Computing (19 May 2005, p.34) looks at the future promise of m-commerce.
- Today m-commerce is about the purchase of low-value content (ringtines) through the network operators.
- Gartner predict that in the next 10 years, purchases costing less than US$5 will generate US$60b-US$240b in revenue.
- Improved screens to selected products and improved standards across handsets will lear to an increase in m-commerce.
- "There is no lack of initiatives being created for m-commerce, but there is no dominate commercial mechanism".
- Visa and MasterCard "are busy preparing stategies" for an expected increase in the purchase of high-priced items via mobile phones.
- Short range wireless devices embedded in posters will allow impulse purchases of tickets.

