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Spiral Arm News

Tuesday, March 25, 2008

Competition grows for rich mobile application technologies.

Google have had much press recently with the Android platform, but there is plenty of activity in other areas of mobile technology. Apple have revealed their software development kit, allowing third parties to develop first-class applications for the iPhone. This is backed by a US$100m fund, and also includes an increased focus on the enterprise market.

Sun have responded to Apple announcement to say they are porting Java Mobile Edition to run on the iPhone, which gives developers yet another technology to use in building applications for the iPhone. This may or may not actually happen, depending on the licensing terms of the Apple software.

Meanwhile "Microsoft has launched a bid to capture a segment of the growing market for rich web content on mobile phones", by signing a deal with Nokia to bring Microsoft's Flash-like platform, Silverlight, to mobile handsets.

Sources:

Monday, March 17, 2008

US subscriber reaction to mobile advertising.

Data from Nielsen: "Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 day". The survey based on 22,000 mobile users examines consumer recall, responses and attitudes toward banner ads on mobile web pages, SMS text-message advertising, sponsored applications, video advertising and other types of advertising that reach consumers while using data applications on their mobile phones."

In terms of responses to the advert:
  • 26% responded by SMS (the most popular ad response)
  • 9% responded by click-to-call

Reported in PhoneContent.com.

Monday, March 10, 2008

Mobile ticketing to grow.

Data from Juniper Research: "New research has estimated that over 2.6 billion mobile tickets will be delivered to just over 208 million mobile phone users by 2011." Ticketmaster and British Airways are cited as organizations adopting the technology, giving them the benefits of reduced cost (to the tune of US$500 million annually in the case of the airline industry), increased security and reduction in paper usage possibily leading to improved environmental footprint.

"Early use of mobile barcode technology will be gradually complimented by the emergence of NFC (Near Field Communications), in particular for the transportation ticketing sector [...]".

Reported in PhoneContent.com.