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Tuesday, May 20, 2008

Investigation into premium rate compliance.

PhonepayPlus, the UK regulator previously known as Icstis, has seen a 40% increase in complaints from consumers receiving unexpected premium rate bills. Although millions of people have no problem with voting and buying content from their mobiles, there are some businesses breaking the rules. "We expect these rules to be followed and any failings of compliance will be punished", said cheif executive George Kidd in a BBC News article.

PhonepayPlus have decided to carry out a review of premium-rate services. "The review, the results of which should be published in July, will look at ways of dealing with unsolicited text message promotions, price transparency - especially use of the word "free" - and subscription to services such as ringtones."

The Register have also reported on this story.

Wednesday, May 14, 2008

Flash for Java ME.

Sony Ericsson's Project Capuchin aims to allow Java ME developers to embed Flash Lite applications inside their Java midlets./ "Flash is great for artists, but Java is better for programmers, so the combination should allow both sides to excel and create some really interesting applications."

In related news, Adobe has decided to make Flash more open and stop charging a license fee for Flash Lite.

Source:

Monday, May 12, 2008

Blyk reaches 100,000 customers.

Blyk have announced they've reached 100,000 customers, These customers receive free messages and minutes each month in return for receiving up to six adverts each day, via SMS and MMS. The 117 Blyk advertiers include Xbox, Penguin, RSPCA, and STA Travel.

The Register comment: "Pitches of this kind aren't new. During the dot.com boom several companies thought they could make a living providing free computers subsidised by advertising, but such projects have been beset by the fact that those most interested in a free lunch have traditionally been those least attractive to advertisers. Blyk reckons that by focusing on the youth demographic it can avoid this problem - youths all want free phone calls, and so far they would appear to be right"

Friday, May 09, 2008

Social networking could drive mobile internet usage.

eMarketer: "Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and again, communication services have led the way for content and advertising to follow."

The article goes on to discuss the figures for paid mobile entertainment. "Even with the most upbeat projections, paid mobile content is a tiny market in comparison to revenues from communication-based mobile services."

Looking at data from an Ofcom international survey of mobile use it clear that "mobile users are more inclined toward communications or task-centric interactions with their mobile device than toward content or entertainment." eMarketer suggest that social networking could provide a way for content recommendations, and give operators a new way to sell mobile data access to their customers.